Merger & Acquisition Branding

Mergers, acquisitions, product launches, geographic expansion: growth can take many forms. Investments in growth must be supported by an equal commitment to your brand. Unifying your brand at these critical inflection points will ensure that you maximize the value of your investment, creating a whole that is greater than the sum of the parts.

CarePoint Health

Powerfully connecting with consumers and caregivers following a merger of three hospitals.

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Insights on Merger & Acquisition Branding

Transforming Your Sales Teams into Brand Ambassadors

Many B2B organizations are surprised to find that the toughest audience for their new brand isn’t their clients or their prospects – it’s their sales force. Given the critical role they play, sales teams should be a brand’s most ardent ambassadors, but in the relationship-driven B2B world, many just don’t understand how brand can help them do their jobs better. To bridge the gap and win over your sales team, a multifaceted approach that includes brand education, immersion, and empowerment can help.

Rallying Employees around Brand for M&A Success

When a merger or acquisition fails, it’s often because not enough attention was paid to brand. While financial factors are important to any M&A success, brand is a critical factor in communicating the new entity’s value proposition to internal audiences. But delivering a strategic explanation for the restructuring is only half the battle; success also demands that you win over your employees’ hearts and minds so they can help build the brand from the inside out.

Creating Unity During Corporate Restructuring

In any corporate restructuring, organizations face a similar challenge: same business, same people, different story. Whether it’s a merger, acquisition, or break-up, when business strategy changes, brand must change as well. Developing and communicating a compelling brand story that balances the past, present, and future is not just critical to establishing the new entity in the market; it’s also crucial for responding to employee concerns and creating internal unity around a new brand.