Bitwise is a data and analytics consulting firm with an onsite/offshore delivery model. Its clients include several of the world’s largest and most data-intensive companies. As the rate of consolidation in its space intensified in recent years, Bitwise needed a brand that could enable it to compete against much larger, more established competitors.
In interviews, clients indicated that what they valued most in a data partner was insights into the future. And they appreciated Bitwise’s focus on those few core solutions in which it could be best in class. The expertise of its people, including their long tenure with the company, was also acknowledged. These advantages were captured in a brand that emphasizes how Bitwise is different – its focus, commitment to sharing insights, and employer-of-choice culture – and how it is better – the expertise, quality service and business value created by its differentiated advantages.
The new Bitwise brand and content-centered marketing strategy are helping the company make inroads against the handful of global players who dominate the field. By emphasizing how they are different from – and better than – their larger rivals, rather than trying to prove that they’re “just as good,” Bitwise is connecting with IT decision makers, influencers and buyers who are themselves seeking a “different” approach to turning their data into a more valuable corporate asset.