Chatham Financial
Refreshing a financial technology pioneer’s brand identity, uniting them for future growth
Chatham Financial is an industry pioneer, specializing in the debt and derivative markets. In the last ten years, they had experienced tremendous growth, increasing their employee base, expanding their global footprint, and extending their expertise across sectors and practices.
However, through this rapid growth, the brand had become fragmented. They were struggling to tell a “One Chatham” story. And while they retained a leadership position, disruptors were rapidly moving into their space, touting shiny new technologies and self-service platforms. It became clear they needed to stand out with a brand that would not only unite the business, but express who they are today — and where they are going tomorrow.
In the complex world of debt and derivatives, access to expertise is critical. Chatham Financial stands out for their ability to go beyond, partnering to empower their clients with explanations and openness. Their knowledge and experience is accessible as possible.
With that in mind, we built a refreshed brand around the concept of “Access advantage.” This concept captures the belief that clients’ success begins with access to the best knowledge, people, technology, and services.
Together, these factors create an advantage for their clients, transforming their expertise into opportunity.
