Ichor Strategies
Helping a community relations firm communicate its unique and impactful offering.
Ichor Strategies, an advisory and research firm specializing in connecting businesses to the communities they operate within, was experiencing impressive growth as a result of their powerful capabilities and unmatched relationships. But they struggled to tell the story of that offering and its benefits to the market without leaning on a laundry list of capabilities, or underselling themselves as a “public affairs” firm. At this pivotal stage in their growth, they knew that getting that story right was critical in getting the recognition they deserved, and reaching the clients who needed them.
Through our research, it became clear that Ichor Strategies were much more than just a public affairs firm: they were turning the traditional approach on its head to deliver a better way of serving their clients and communities. By telling a bigger story, Ichor Strategies could step away from their competitive set, and position themselves as a transformational business partner rather than a transactional provider. Most importantly, it meant they could lean into their true differentiator, and the heart of the company’s identity: leveraging their unique relationships with businesses and communities to effect lasting change to the benefit of everyone.
Ichor Strategies’ new brand emphasized exactly that. The brand essence “Think communities: everyone wins” allows Ichor Strategies to live up to their position as a thought leader, with a call to action that urged a different way of thinking – one in which businesses and communities could work together to generate genuine mutual benefit. Leveraging the new narrative, as well as a detailed messaging platform, revised visual identity, and an entirely fresh website, Ichor Strategies was able to continue onto its next phase of growth, with a powerful brand platform to support them.
