OneSpan (previously VASCO) had established a strong reputation in a narrow space: providing user authentication tools for financial service institutions in Europe. With expanded offerings through both organic growth and a major acquisition, the organization needed a brand that highlighted the power of its combined portfolio and positioned it more broadly as a leading digital security and e-signature provider.
Research revealed that, with the security landscape overrun with messaging of fear, there was an opportunity for OneSpan to stand out with a focus on empowerment, emphasizing its role as a catalyst for digital transformation in organizations.
The new brand boldly recommitted the company to pioneering the seamless security solutions that underpin clients’ transformative business moves. With a new name, clear messaging, a streamlined product architecture, a new website, and an exciting, modern visual system, OneSpan’s brand identity matched its future-focused strategy.
Deep expertise in regulated industries and a hyper focus on the end-user experience meant OneSpan enabled its clients to provide exceptional—and secure—digital interactions for their customers, regardless of industry. The brand’s updated messaging emphasized how OneSpan’s rock-solid security and onboarding solutions empower even the most highly-regulated companies to create the stellar customer experiences that build lasting loyalty.