OneSpan

Boldly rebranding a leading digital security provider for financial service institutions

OneSpan (previously VASCO) had established a strong reputation in a narrow space: providing user authentication tools for financial service institutions in Europe. With expanded offerings through both organic growth and a major acquisition, the organization needed a brand that highlighted the power of its combined portfolio and positioned it more broadly as a leading digital security and e-signature provider.

OneSpan Brand Image

Be Bold

Research revealed that, with the security landscape overrun with messaging of fear, there was an opportunity for OneSpan to stand out with a focus on empowerment, emphasizing its role as a catalyst for digital transformation in organizations.

At the same time, customers and prospects told us that they were confused by the company’s offering architecture, which encompassed a profusion of brands and focused on products rather than business needs. We developed a streamlined master-brand architecture that aligns the company’s solutions with what customers are actually looking for.  We recommended a new name, OneSpan, that more clearly communicates what the company does and can serve as a cohesive umbrella across the company’s proliferating solutions set.

OneSpan Brand Image
OneSpan Brand Image
OneSpan Brand Image

Be Secure

The new brand boldly recommitted the company to pioneering the seamless security solutions that underpin clients’ transformative business moves. The brand creates a strong bond, both emotional and intellectual, by directly empathizing with what customers are seeking – the confidence to boldly take risks that move their business forward. With a new name, clear messaging, a streamlined product architecture, a new website, and an exciting, modern visual system, OneSpan’s brand identity matched its future-focused strategy.

Deep expertise in regulated industries and a hyper focus on the end-user experience means OneSpan enables its clients to provide exceptional—and secure—digital interactions for their customers, regardless of industry. The brand’s updated messaging emphasized how OneSpan’s rock-solid security and onboarding solutions empower even the most highly-regulated companies to create the stellar customer experiences that build lasting loyalty.

OneSpan Brand Image
OneSpan Outdoor Display Advertising