Stake believed that rent was an endless broken cycle—with owners spending billions to acquire renters, and renters leaving quickly because of high costs. But the start-up also had a vision: to create an entirely new system that delivered efficiencies for owners and invested a portion of renters’ monthly payments to help them earn a “return on rent.” With such a radical idea, Stake needed a brand story and identity that would support its offering and generate buy-in among its many audiences.
Before Stake could go to market, it needed a story that was both ownable and understandable. We worked with the start-up to determine what angle would resonate best with their audiences—and ultimately positioned Stake as a smarter third option between renting and owning that brings together the best of both worlds. This lens continued to guide us as we developed a striking visual system for Stake—one that felt fresh and friendly for renters, owners, and investors alike.
Armed with a new story and visual identity, we brought Stake to life through a wide range of touchpoints, including investor decks to aid the business during funding, language to apply in new collateral, and a fully designed website that harnesses the sleek yet approachable visual system. With all of these materials in place, Stake now has a bold and welcoming brand ready and waiting for its upcoming apartment rollout in Williamsburg, Brooklyn.