To draw attention to its brand, which emphasizes the independent spirit that has made them one of America’s most admired financial services companies, Stephens Inc. launched a branded content campaign showcasing the contribution of great American capitalists to progress and prosperity.
Each film profiles an individual whose independent spirit led to a significant breakthrough. The stories align with the Stephens “Capitalize on Independence” brand while emphasizing that capitalism, which is viewed unfavorably by a growing number of millennials, is closely aligned with entrepreneurialism and social progress.
“This Is Capitalism” is an expanding platform for a wide range of content, including additional films, podcasts and written material, that together make a compelling case for capitalism as an engine of progress. Thanks to the campaign, Stephens executives are now sought-after speakers on the subject of capitalism and the independent spirit that drives progress.