West Monroe

Building an “undeniably different” consulting brand in an industry of behemoths 

Despite a powerfully differentiated offering and a track record of delivering game-changing results for clients, West Monroe was too often considered the “best kept secret” in the consulting world. Over the years, they had developed two brands – one for clients, and one for employees – that, while strong, came at the expense of one singular, powerful brand voice. Competing in a land of giants, it was critical that they push past the reputation and relationships of the industry’s most significant players to establish a cohesive story and value proposition that would help them to truly stand out.