The New Chapter on Tech Branding
DeSantis Breindel’s chapter on technology branding featured in newly published book.
What Is the Role of Brand in Consulting?
BIG:MC examines how firms in the complex and evolving management consulting industry leverage brand as a business asset.
A Whole New Vocabulary
When ordinary words just don’t do justice to a unique value proposition.
A Less Risky Proposition
How branding infused safety and risk management throughout Pfizer’s global drug development and marketing operations.
Smart about change.
At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.
News and Events All
This week, Absolute, an industry leader in endpoint security and data risk management solutions, officially launched its new brand, the result of a comprehensive rebranding initiative led by DeSantis Breindel. The year-long rebranding effort comprised of everything from a brand More
The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., continents, the book offers More
Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale. More
Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset. More