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What Is the Role of Brand in Consulting?

BIG:MC examines how firms in the complex and evolving management consulting industry leverage brand as a business asset.

See the results.

Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

AMCF Study Reveals Brand’s Role in the Consulting Industry

Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset.  More

Smart Films Stand Out: DB Productions Recognized for Film Work

DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to  More

NVCA Study Explores the Importance of Brand Management in the Venture Capital Industry

Results of Brand Influence Guide Offer Insights into Effectiveness of Perceptions and Behaviors of Venture Firms The National Venture Capital Association (NVCA), in partnership with DeSantis Breindel and Rooney & Associates, announced today the results of the Brand Influence Guide  More

CIT’s Attention-Grabbing “Portmanteaux” Ad Campaign Wins Gold At Financial Communications Society Awards

DeSantis Breindel and long time client, CIT, a leading provider of financing and advisory services to small businesses and middle market companies, received top honors at the Financial Communications Society (FCS) on Thursday night for their innovative “portmanteaux” advertising campaign.  More

Ideas All

CSR Communications 2014: Best Content of Q3

A few of the most thought-provoking and informative articles, reports and interviews related to communicating corporate social responsibility published over the last quarter, broken down into bite-size pieces for your convenience.

Financial Services Marketing 2014: Best Content of Q3

Some of most thought-provoking and informative articles, reports and interviews related to B2B financial services branding and marketing published over the last quarter.

Tech Marketing 2014: Best Content of Q3

A handful of the most thought-provoking and informative articles, reports and interviews related to B2B technology branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience.

Can Asset Managers Compete Globally With a US-Based Brand?

What will asset management look like in five years? With business and technology becoming global at a more rapid pace than ever before, this is an increasingly ominous question.
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Mobile marketing budgets are set to increase 36% this year, although B2B marketers are skeptical of the channel: http://t.co/tvNKWWmnXA
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