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What Is the Role of Brand in Consulting?

BIG:MC examines how firms in the complex and evolving management consulting industry leverage brand as a business asset.

See the results.

Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

AMCF Study Reveals Brand’s Role in the Consulting Industry

Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset.  More

Smart Films Stand Out: DB Productions Recognized for Film Work

DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to  More

NVCA Study Explores the Importance of Brand Management in the Venture Capital Industry

Results of Brand Influence Guide Offer Insights into Effectiveness of Perceptions and Behaviors of Venture Firms The National Venture Capital Association (NVCA), in partnership with DeSantis Breindel and Rooney & Associates, announced today the results of the Brand Influence Guide  More

CIT’s Attention-Grabbing “Portmanteaux” Ad Campaign Wins Gold At Financial Communications Society Awards

DeSantis Breindel and long time client, CIT, a leading provider of financing and advisory services to small businesses and middle market companies, received top honors at the Financial Communications Society (FCS) on Thursday night for their innovative “portmanteaux” advertising campaign.  More

Ideas All

A Tale of Two Announcements: Communicating Big News at Large Organizations

Last week, Time Warner and Microsoft took two different approaches to communicating important announcements to employees. Whose delivery was more effective?

Trust Issues: Readers Wary of Camouflaged Content

Turns out that there’s a big trust issue in native advertising: readers often feel deceived upon learning that content was sponsored. What's the solution?

Watch the Webinar: Brand and Management Consulting

Last week, we presented our findings from the Brand Influence Guide: Management Consulting (BIG:MC) in a webinar with the Association of Management Consulting Firms. Missed it? Watch here.
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3 Things Every Successful Law Firm Website Must Do

In an increasingly digital world, your website will often be the first and most common touchpoint at which prospects, recruits and other audiences reach you. What makes a great law firm website?
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Last week, Time Warner & Microsoft took 2 different approaches to communicating important announcements to employees: http://t.co/eGSD31Mzw4
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The Social CEO: how can you leverage your greatest brand ambassador? http://t.co/s0QICEbk7h #socialmedia #branding http://t.co/vHxbK5d0l6
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