The New Chapter on Tech Branding

DeSantis Breindel’s chapter on technology branding featured in newly published book.

Learn more about The Brand Challenge.


What Is the Role of Brand in Consulting?

BIG:MC examines how firms in the complex and evolving management consulting industry leverage brand as a business asset.

See the results.


A Whole New Vocabulary

When ordinary words just don’t do justice to a unique value proposition.

Learn more about CIT’s award-winning ad campaign.


A Less Risky Proposition

How branding infused safety and risk management throughout Pfizer’s global drug development and marketing operations.

Explore the case study.

Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

Data and Device Security Leader, Absolute, Unveils New Corporate Brand

This week, Absolute, an industry leader in endpoint security and data risk management solutions, officially launched its new brand, the result of a comprehensive rebranding initiative led by DeSantis Breindel. The year-long rebranding effort comprised of everything from a brand  More

DeSantis Breindel Writes the New Chapter on Technology Branding

The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., continents, the book offers  More

Verifone Launches New Global Brand Identity

Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale.  More

AMCF Study Reveals Brand’s Role in the Consulting Industry

Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset.  More

Ideas All

Rearranging the Alphabet: Why Leading With Google Might Be A Misstep for the New Brand

It’s going to be difficult to establish Alphabet as independent of Google. Here’s why.

Have You Taken Your Brand As Far As It Can Go?

To carve out a unique and defensible position in a crowded marketplace, you need to push further down the value chain.

Internal Branding Campaigns: Why Success Starts With Research

To take employees on any kind of journey, you first need to know where they are coming from.

The New Mad Men: The Rise Of The Technical Marketer via @Forbes
- Tuesday Oct 6 - 8:22pm

23 Principles of Attention-Driven Design as Demonstrated by Album Covers via @unbounce
- Tuesday Oct 6 - 3:51pm