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Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

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CIT’s Attention-Grabbing “Portmanteaux” Ad Campaign Wins Gold At Financial Communications Society Awards

DeSantis Breindel and long time client, CIT, a leading provider of financing and advisory services to small businesses and middle market companies, received top honors at the Financial Communications Society (FCS) on Thursday night for their innovative “portmanteaux” advertising campaign.  More

To Support Growth, DeSantis Breindel Deepens Management Team with Appointment of Creative and Strategy Heads

DeSantis Breindel announced the appointment of two new additions to their management team: Robert Schroeder as Creative Director and Jonathan Paisner as Managing Director, Brand Strategy.  More

DeSantis Breindel and TotalTargets Join MAGNET Global Network of Independent Advertising Agencies

MAGNET – the Marketing & Advertising Global Network of leading independent advertising agencies – added two new members during its recent international meeting in Paris. DeSantis Breindel of New York City and TotalTargets from São Paulo, Brazil, join more than  More

DeSantis Breindel and Rooney & Associates Announce Launch of Brand Influence Guide for the Venture Capital Industry

Research Will Be Jointly Led By the National Venture Capital Association and Dow Jones VentureSource B2B branding and marketing firm DeSantis Breindel and strategic public relations firm, Rooney & Associates, announced today the launch of the Brand Influence Guide for  More

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CMO-CIO Alignment: The New Competitive Advantage for B2B

A look at the evolving, and increasingly important, relationship between marketing and IT.

Getting Our Kicks In Newark: Playworks Annual Corporate Kickball Tournament

This is the second year we have made the trip to downtown Newark to support the organization we have come to admire greatly: Playworks, a proven and scalable model aimed at increasing physical activity in low-income schools.

What’s Old Is New Again: Digital Advertising Trends in 2013

Even as ad spending growth has stalled in most traditional media, digital continues to climb. Here's what to look out for in 2013.
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