The New Chapter on Tech Branding

DeSantis Breindel’s chapter on technology branding featured in newly published book.

Learn more about The Brand Challenge.


What Is the Role of Brand in Consulting?

BIG:MC examines how firms in the complex and evolving management consulting industry leverage brand as a business asset.

See the results.


A Whole New Vocabulary

When ordinary words just don’t do justice to a unique value proposition.

Learn more about CIT’s award-winning ad campaign.


A Less Risky Proposition

How branding infused safety and risk management throughout Pfizer’s global drug development and marketing operations.

Explore the case study.

Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

DeSantis Breindel Writes the New Chapter on Technology Branding

The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., continents, the book offers  More

Verifone Launches New Global Brand Identity

Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale.  More

AMCF Study Reveals Brand’s Role in the Consulting Industry

Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset.  More

Smart Films Stand Out: DB Productions Recognized for Film Work

DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to  More

Ideas All

Don’t Try to Fit In—Find Out What Makes You Stand Out

The key to establishing a distinct place for your firm within a competitive market.

Launching a New Product? Think Beyond The Ad Campaign

Too many companies rush to market with a new product without the benefit of a differentiated and durable product brand.

Is Your Brand Disruptor-Proof?

How venture-backed start-ups are changing the game, and what established players can do about it.

Brand Innovation and CMO Roles: San Francisco Roundtable Re-cap via @TheCMOclub
- Wednesday Jul 29 - 12:15am

One logo does not always translate to one cohesive brand. #branding
- Tuesday Jul 28 - 8:22pm