The New Chapter on Tech Branding

DeSantis Breindel’s chapter on technology branding featured in newly published book.

Learn more about The Brand Challenge.

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At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

DeSantis Breindel Writes the New Chapter on Technology Branding

The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., continents, the book offers  More

Verifone Launches New Global Brand Identity

Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale.  More

AMCF Study Reveals Brand’s Role in the Consulting Industry

Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset.  More

Smart Films Stand Out: DB Productions Recognized for Film Work

DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to  More

Ideas All

The Important Distinction Between Simplifying and Dumbing Down

Building a trustworthy B2B technology brand isn’t necessarily easy, especially taking into consideration tech’s rate of change. Simplifying your offerings can help instill credence and devotion - but beware of dumbing down.

Can a Bad Name Turn Good Again?

Tax firm WTAS, led by ex-Arthur Andersen partners, has decided to rename their firm Andersen Tax. Twelve years after the Enron scandal, has enough time passed to ease – or even erase – the Andersen reputation?

Professional Services Marketing 2014: Best Content of Q3

Our picks for some of the most thought-provoking and informative articles, interviews and insights related to professional services branding and marketing published over the last quarter, broken down into bite-size pieces for your convenience.

CSR Communications 2014: Best Content of Q3

A few of the most thought-provoking and informative articles, reports and interviews related to communicating corporate social responsibility published over the last quarter, broken down into bite-size pieces for your convenience.

What will content marketing look like in 2015? @contently has some predictions:
- Tuesday Nov 25 - 3:10pm

It seems that B2B technology brands come in two flavors: complicated or complex #b2btech
- Monday Nov 24 - 5:44pm