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The New Chapter on Tech Branding

DeSantis Breindel’s chapter on technology branding featured in newly published book.

Learn more about The Brand Challenge.

Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

DeSantis Breindel Writes the New Chapter on Technology Branding

The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., continents, the book offers  More

Verifone Launches New Global Brand Identity

Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale.  More

AMCF Study Reveals Brand’s Role in the Consulting Industry

Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset.  More

Smart Films Stand Out: DB Productions Recognized for Film Work

DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to  More

Ideas All

Understanding the Emotional Side of B2B Technology Branding

What’s the difference between return on investment and return on emotion, and why should B2B technology marketers care?

2015 B2B Marketing Outlook: Digital Strategies Mature

Three predictions for how B2B marketers will achieve top-line revenue growth and market share in 2015.

Healthy Investments: Why Hospitals Need to Spend to Save

Why regulatory turbulence is providing hospitals with a unique opportunity to rethink and redefine their position in the marketplace.
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