What Is the Role of Brand in Consulting?

BIG:MC examines how firms in the complex and evolving management consulting industry leverage brand as a business asset.

See the results.

Smart about change.

At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.

News and Events All

AMCF Study Reveals Brand’s Role in the Consulting Industry

Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset.  More

Smart Films Stand Out: DB Productions Recognized for Film Work

DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to  More

NVCA Study Explores the Importance of Brand Management in the Venture Capital Industry

Results of Brand Influence Guide Offer Insights into Effectiveness of Perceptions and Behaviors of Venture Firms The National Venture Capital Association (NVCA), in partnership with DeSantis Breindel and Rooney & Associates, announced today the results of the Brand Influence Guide  More

CIT’s Attention-Grabbing “Portmanteaux” Ad Campaign Wins Gold At Financial Communications Society Awards

DeSantis Breindel and long time client, CIT, a leading provider of financing and advisory services to small businesses and middle market companies, received top honors at the Financial Communications Society (FCS) on Thursday night for their innovative “portmanteaux” advertising campaign.  More

Ideas All

Spreading Impact: How Goldman Sachs Builds Awareness of its Citizenship Program

To spread the word about their 10,000 Small Businesses program, Goldman Sachs highlights the cause and its real-world benefits in a series of films. Since video is highly adaptable & shareable, it can be a very cost-effective, engaging, and persuasive medium.

The Important Distinction Between Simplifying and Dumbing Down

Building a trustworthy B2B technology brand isn’t necessarily easy, especially taking into consideration tech’s rate of change. Simplifying your offerings can help instill credence and devotion - but beware of dumbing down.

Branding Disruption: Lessons Learned from Airbnb’s Rebrand

Airbnb has recently unveiled a new and mature brand, as it begins to target business travelers. What's their strategy, and what can disruptors as well as legacy players learn from this?

What Makes a Recruitment Film Great?

We asked our college intern – a potential recruit – to investigate the recruitment practices of the largest corporations. Turns out that online video is consistently an exemplary medium: In an interview, he explains why and shares some best practices.

Does branding matter in venture capital? We surveyed VC firms, limited partners, & entrepreneurs:
- Wednesday Oct 1 - 4:20pm

Even with big data & analytics, marketers have difficulty translating this data into actionable business strategies:
- Tuesday Sep 30 - 3:30pm