The New Chapter on Tech Branding
DeSantis Breindel’s chapter on technology branding featured in newly published book.
What Is the Role of Brand in Consulting?
BIG:MC examines how firms in the complex and evolving management consulting industry leverage brand as a business asset.
A Whole New Vocabulary
When ordinary words just don’t do justice to a unique value proposition.
A Less Risky Proposition
How branding infused safety and risk management throughout Pfizer’s global drug development and marketing operations.
Smart about change.
At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.
News and Events All
The Brand Challenge, an anthology on branding across various industries, was published this month by Kogan Page. Featuring original contributions from DeSantis Breindel, McKinsey & Co., and marketing professors at business schools in Europe and the U.S., continents, the book offers More
Verifone has officially launched its new brand. DeSantis Breindel led the creation of the exciting new verbal and visual brand which celebrates Verifone’s people and their work with clients and partners to solve complex technology challenges on a global scale. More
Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset. More
DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to More