Does Branding Matter in Venture Capital?
BIG:VC is the first-ever comprehensive research study on the role of branding in venture capital.
Anything but Derivative
How a new brand built investor confidence in complex financial products launched by a global financial services company.
More than Fun and Games
Branding an innovative not-for-profit focused on physical activity in schools.
A Whole New Vocabulary
When ordinary words just don’t do justice to a unique value proposition.
A Less Risky Proposition
How branding infused safety and risk management throughout Pfizer’s global drug development and marketing operations.
Smart about change.
At critical inflection points, we work with our clients to align brand and marketing strategy with business strategy—creating stories and experiences to engage customers, influence prospects, rally employees, inspire investors and build communities.
News and Events All
DB Productions was recently recognized for the creativity and effectiveness of its films, bringing home four Telly Awards and one W3 Award for work across a variety of categories for several different clients. The Telly Awards, whose mission is to More
Results of Brand Influence Guide Offer Insights into Effectiveness of Perceptions and Behaviors of Venture Firms The National Venture Capital Association (NVCA), in partnership with DeSantis Breindel and Rooney & Associates, announced today the results of the Brand Influence Guide More
CIT’s Attention-Grabbing “Portmanteaux” Ad Campaign Wins Gold At Financial Communications Society Awards
DeSantis Breindel and long time client, CIT, a leading provider of financing and advisory services to small businesses and middle market companies, received top honors at the Financial Communications Society (FCS) on Thursday night for their innovative “portmanteaux” advertising campaign. More
To Support Growth, DeSantis Breindel Deepens Management Team with Appointment of Creative and Strategy Heads
DeSantis Breindel announced the appointment of two new additions to their management team: Robert Schroeder as Creative Director and Jonathan Paisner as Managing Director, Brand Strategy. More