From boutiques gaining market share to digital disruptors expanding the competitive landscape – all within the context of increased regulatory scrutiny – the importance of a differentiated financial services brand has never been more critical.
Firms across the financial services landscape are running into a common challenge: how to attract, retain and develop the next generation of leaders in a rapidly evolving, global business environment. In this environment, marketing executives might be ideally positioned to take the lead in developing and deploying the increasingly important employer brand.
Too often, financial services companies rush to market with a new product without the benefit of a differentiated and durable product brand. But if you only get one chance to make a first impression, you want to make sure it’s the right one. Here’s how.
How effective are asset managers in communicating a differentiated value proposition? What are the key drivers of the asset management brand? And what are the most effective channels for connecting with key audiences? These are some of the questions we set out to answer in the Brand Influence Guide for Asset Management (BIG: AM). Check out the findings.