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Financial Services



For more than a century, CIT has been the financing backbone of America’s small and midsize businesses. In an increasingly competitive marketplace, this Fortune 500 commercial lender needed to identify and communicate a compelling value proposition that could set it apart from other financial institutions and resonate powerfully with CEOs…



Having built a strong investment banking and wealth management franchise based on relationships, integrity and prudent risk-taking, Stephens found itself in an enviably secure position as many competitors continued to rebuild following the financial crisis. To capitalize on this significant advantage, Stephens decided to communicate its unique value proposition to a wider audience of…



ProShares, a top-ten ETF provider, was preparing to launch ALTS, a first-of-its kind solution combining seven individual ETFs in one to provide exposure to all major alternatives asset classes. The allocation of ETFs within ALTS was to be directed by Morningstar, the global leader in investment research and management.  The success of…