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Pinterest: The Next Big Thing in B2B Social Media Marketing

As the old saying goes, a picture is worth a thousand words. But it seems the newly viral online bulletin board site Pinterest, has brought new meaning to this idiom as more and more businesses are adopting the online forum  More

Mission Critical: Aligning Pharma Brands with CSR

Pharma companies are especially active when it comes to corporate social responsibility (CSR). According to The Foundation Center’s “Key Facts on Corporate Foundations” Report, the pharmaceutical industry held the second largest share of corporate foundation giving (at 15.2%) in 2009,  More

Who to Follow: B2B Technology Marketing

“The Influencers: Tech Marketing” is an aggregate of marketing strategy, business insights and industry trends for marketers in the Technology field. With a great breadth of information and knowledge comes a need for some form of organization and order. Twitter  More

7 Success Principles for Creating an Employee Volunteerism Campaign

When it comes to maximizing the impact of employee volunteer programs, a well thought-out branding and communications strategy can be your most powerful tool. Even when employees volunteer on their own, an effective communications campaign can make them feel connected  More

Color Series: The Financial Blues

Our Color Series is an exploration of the meaning and connotations of color in culture and business. Blue: the most common color in financial services. A look at fifty top financial services brands found almost half had blue logos and  More