This week, Internet Week New York (IWNY), an annual festival celebrating internet business and culture, was held at the Metropolitan Pavilion, a few blocks from our office here in the Flatiron District. As always, it was an exiting event. The More
Last week we had the privilege of participating in the 4th Annual Playworks Greater Newark/Great New York Corporate Kickball Tournament, a wonderful event that offers local businesses the chance to give back to their community while enjoying a few hours More
One logo does not always translate to one cohesive brand. One of our clients, a global management consulting firm, learned this first hand. After a series of acquisitions and internal restructuring, management was focused on creating a “one firm” mentality, More
There’s growing consensus that buying power is shifting away from the CIO. Recently, there’s been a lot of attention given to the changing profile of the B2B technology buyer. According to new survey results from Forrester Research, more than 40 More
Does your corporate brand translate effectively to recruits? This is something we always encourage clients to think about when going through a branding initiative. After all, the best talent has choices. If your company hasn’t thought about how this important More
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