DeSantis Breindel Helps Rebrand VASCO as OneSpan

DeSantis Breindel has announced it has helped VASCO, a global leader in identity and transaction security, customer onboarding and e-signatures, complete a rebrand that represents a major pivot in the company’s strategy and solutions. DeSantis Breindel worked with the company, now known as OneSpan, to develop and activate the new brand strategy and corporate identity launched on May 31, 2018.

The new corporate name reflects a number of facets, in particular the unification of the organization and its ability to act as a single partner for its customers. The rebrand coincided with OneSpan’s announcement of its Trusted Identity (TID) platform, which brings together the company’s solutions into a single platform to reduce onboarding and transaction-related fraud while securing and enhancing the end-user experience. Supporting the name is a new logo, whose concentric circles suggest OneSpan’s integrated offerings.

Accompanying the new name and design is a transformative new verbal brand, encapsulated in the tagline “Be Bold. Be Secure.” The brand’s messaging emphasizes how rock-solid security and onboarding solutions empower companies in even the most regulated industries to create the stellar customer experiences that build lasting loyalty.

Howard Breindel, co-CEO of DeSantis Breindel, commented, “The new OneSpan brand boldly recommits the company to pioneering the seamless security solutions that underpin clients’ transformative business moves. With clear messaging, a streamlined product architecture, a new website, and an exciting, modern visual system, OneSpan’s brand identity is now very much aligned with its future-focused business strategy.”