Huddle

While working closely with clients in a range of industries, we've been struck by how much they have in common beyond their shared focus on building their brands. This is why we created Huddle, an intimate, invitation-only community of B2B marketing leaders who come together to connect, collaborate, and learn.

The Huddle community participates in annual in-person gatherings and virtual events, in addition to having access to DeSantis Breindel's latest insights, research, and strategic thinking. To learn more about our next event, click here.

 

 

Fueling Brand Value by Finding an Emotional Sweet Spot

DeSantis Breindel recently met with Forrester as part of Huddle  — an intimate community of B2B marketing leaders who come together to connect, collaborate, and learn from each other and from outside experts. Forrester researchers and branding experts shared some of their latest CMO research about human-centered branding and B2B customer obsession. Here are key…

Can Your B2B Brand Benefit from a Talk Trigger?

What’s a talk trigger, and how can a company use one to strengthen its brand and drive business? Jay Baer and Daniel Lemin, co-authors and marketing experts, tackle this phenomenon in their aptly-titled book Talk Triggers, which demonstrates the importance of word-of-mouth marketing through a diverse collection of case studies…

Human-Centered Branding and B2B Customer Obsession

Today is the age of the customer, where power has shifted from companies to customers and organizations everywhere are rethinking the way they interact with customers to drive engagement, loyalty, and growth. CMOs and marketing leaders are at the helm of this change, charged with adopting more customer-oriented way of operating in order to…

Huddle: Together We Go Further

In collaborating closely with our clients – marketing leaders across a range of industries – we have been struck by how much they have in common beyond their shared focus on building and maximizing their brands. Whether it’s making headway in specific functional areas such as lead-generation or digital engagement, influencing corporate strategy, or getting…