ENGIE, a multinational energy and services company with roots going back to the construction of the Suez Canal, has launched a consulting organization, ENGIE Impact, to guide sustainability transformation for businesses and municipalities. The new entity is a merger of strategic assets across the ENGIE portfolio, including ENGIE Insight, the sustainability management and implementation arm of ENGIE, Tractebel’s Advisory and Advanced Analytics division, RED Engineering and Ecova UK. DeSantis Breindel worked with the ENGIE Impact team and the different business divisions to create the new brand and name.
Workshops with ENGIE employees from across the globe provided insight into the company’s distinctive strengths and led to a new brand essence line: “Right Now. For Tomorrow.” A new visual identity includes bold imagery and engaging graphic iconography, expressed in a dynamic brand launch site.
DeSantis Breindel has extensive experience with the challenges of successful M&A branding — learn more here.