In recent years, Tishman Speyer has emerged as a leading force in global real estate, combining expertise in development, design, construction, property management, and investment management. As the company expanded into new markets on four continents, it found itself coming up against several of the world’s largest real estate platforms. To stand out in this crowded, fiercely competitive field, the company needed to connect powerfully with tenants, the broker community, lenders and investors.
Research revealed that tenants value more than square footage. They want spaces that facilitate what they do and reflect what they stand for. They want to partner with — and invest in — a company that understands local markets and global trends and can translate this understanding into buildings that help them conduct business and attract and retain employees.
Research insights led to a new brand idea — “creating the space for innovation” — that encapsulates the higher value proposition Tishman Speyer is able to deliver and what this brings to its global tenants.