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Absolute’s data security software dominates the educational market. To build on this success, the company had developed an aggressive growth strategy aimed at penetrating untapped markets, including health care and financial services, where data is mission critical and regulations require enhanced security measures and in-depth reporting. However, Absolute’s legacy value proposition, based…



Bitwise is a data and analytics consulting firm with an onsite/offshore delivery model. Its clients include several of the world’s largest and most data-intensive companies. As the rate of consolidation in its space intensified in recent years, Bitwise needed a brand that could enable it to compete against much larger, more established…



Once known solely for its ubiquitous point-of-sale devices, payments technology leader Verifone had expanded its offering to include a broad array of hardware, software and services. Along the way the company made dozens of acquisitions in multiple countries, resulting in a multitude of subsidiary brands. Facing a rising tide of market disruptors, Verifone…