The VC-CEO Brand Gap

The VC-CEO Brand Gap DOWNLOAD
PDF

There is a disconnect between those attributes that CEOs deem most important – and the attributes that VC firms emphasize.

CEOs: When evaluating a venture capital firm, which qualities are most important?
VC Firms: Which words or phrases best describe your firm?

14180-DB-Big_VC-Infographics-SEC1-r1-18

VC firms underestimate the importance of gender…which is especially important among female CEOs.

Does the gender make-up of a VC firm’s partner base matter to CEOs?

14180-DB-Big_VC-Infographics-SEC1-r1-06

Location matters. Both VCs and CEOs agree promiximity matters more than reach. For almost a third of CEOs surveyed, though, location is not a deciding factor when selecting a VC firm.

Does location matter to CEOs when selecting a VC firm?

14180-DB-Big_VC-Infographics-SEC1-r1-07

BIG Insight:

  • VC mindsets are not always aligned with CEO expectations.
  • The gender mix of partners and other professionals matters more than VCs realize, especially for female CEOs.
  • CEOs are more interested in proximity than reach.
DOWNLOAD
PDF

What Does It Mean to be “Entrepreneur-Friendly”?

What Does It Mean to be “Entrepreneur-Friendly”? DOWNLOAD
PDF

CEOs overwhelmingly want to work with “entrepreneur-friendly” firms.

When evaluating a VC firm, which qualities are most important to CEOs?

14180-DB-Big_VC-Infographics-SEC1-r1-09

CEOs seek VC firms that add value … but they are wary of firms that are too hands-on.

What are CEOs top evaluation criteria when choosing a VC firm?

14180-DB-Big_VC-Infographics-SEC1-r1-10

CEOs want to work with firms that create communities within the entrepreneurial ecosystem and help them connect with other CEOs.

When evaluating a VC firm, which VC activities are most important to CEOs?

14180-DB-Big_VC-Infographics-SEC1-r1-11

BIG Insight:

It’s not enough to say you’re entrepreneur-friendly…you have to demonstrate it.
  • What are you doing today that supports an entrepreneur-friendly brand?
  • What are you doing today that is inconsistent with an entrepreneur-friendly brand?
  • What could you be doing to amplify your entrepreneur-friendly behaviors?
DOWNLOAD
PDF

Channels of Influence

Channels of Influence DOWNLOAD
PDF

When it comes to influencing CEO’s perceptions of VC firms, WOM rules.

For CEOs, word of mouth among their peers is most influential in shaping perceptions of VC firm brands. They listen to fellow entrepreneurs more than any other source.

Which channels are most effective in their ability to influence the perception of a VC firm brand?

14180-DB-Big_VC-Infographics-SEC1-r1-16

But don’t underestimate other ecosystems…CEOs are strongly influenced by third party recommendations, such as lawyers and accountants, as well.

BIG Insight:

  • Your brand runs deeper than what you say…it’s what your most important audiences say about you.
  • Understanding – and shaping – your reputation among key influencer audiences in the CEO’s world is critical to creating positive world of mouth and shaping CEO perceptions of your firm.
DOWNLOAD
PDF

What CEOs Want: Life Science vs. IT

What CEOs Want: Life Science vs. IT DOWNLOAD
PDF

All entrepreneurs are not created equal. BIG:VC revealed that when it comes to life science vs. IT start-ups, CEOs have distinct opinions about what they want from a VC firm.

IT and life science CEOs vary in the qualities they deem most important when evaluating a VC firm.

When evaluating a VC firm, which qualities are most important?

14180-DB-Big_VC-Infographics-SEC2-r1-03

When they have a preference, IT prefer smaller VC firms. Life science has no strong preference.

What type of VC firm would you prefer to work with?

14180-DB-Big_VC-Infographics-SEC2-r1-04

The age of VC partners matters more to life science CEOs.

Does age of a firm’s partners matter to you when selecting a VC firm?

14180-DB-Big_VC-Infographics-SEC2-r1-05

Compared to life science CEOs, partner reputation matters more to IT CEOs.

Which reputation matters most when selecting a VC firm?

14180-DB-Big_VC-Infographics-SEC2-r1-06

IT CEOs are more influenced by digital media than their peers in life science.

How strongly does each channel influence CEO perception of VC firms?
Percent indicating most influential channel.

14180-DB-Big_VC-Infographics-SEC2-r1-07

Life science CEOs are more influenced by third parties.

How strongly does each channel influence CEO perception of VC firms?
Percent indicating most influential channel.
14180-DB-Big_VC-Infographics-SEC2-r1-08

BIG Insight:

  • VC brands must resonate with their target market.
  • For VC firms that focus on multiple industries, the brand must straddle all segments. An effective message map is a critical tool.
DOWNLOAD
PDF

Individual Reputation vs. the Firm’s Brand: What Matters More?

Individual Reputation vs. the Firm’s Brand: What Matters More? DOWNLOAD
PDF

When it comes to selecting a VC firm, what reputation matters most? It depends who you ask.

VC firms believe the reputation of the overall firm is most important, and place equal weight on the reputation of their partners and portfolio companies.

Which reputation is most important in driving a positive brand image of your firm today?

14180-DB-Big_VC-Infographics-SEC2-r1-01

However, CEOs feel strongly that the VC brand is driven mostly by the firm’s partners.

Which reputation matters most when selecting a VC firm?

14180-DB-Big_VC-Infographics-SEC2-r1-02

LP’s focus on reputation of the overall firm.

“We have a bias against firms with a person’s name on the door.”

“A VC firm may have great individuals that achieved great performance, but will the firm be able to bring in a strong team to perpetuate those results? They need a strong brand to attract that next generation of partners.”

BIG Insight:

Venture investing is a personal business – but it can’t be too personal.
  • CEOs care more about partner reputations than the overall firm brand.  And they’re not strongly influenced care by the firm’s success with past and current portfolio companies.
  • LPs are concerned about succession and the strength of the overall firm.
The challenge: find the right balance, leveraging your partners’ reputation to build a brand that is bigger and more enduring than any one individual.
DOWNLOAD
PDF

Who Participated in BIG:VC?

Who Participated in BIG:VC? DOWNLOAD
PDF

BIG:VC fielded online quantitative surveys to entrepreneurs, venture capital executives and limited partners. Follow-up interviews were conducted with limited partner executives.

14180-DB-Big_VC-Infographics-SEC1-r1-17

DOWNLOAD
PDF

Missed the Webinar? Get the Presentation Here

Missed the Webinar? Get the Presentation Here DOWNLOAD
PDF

DOWNLOAD
PDF