Building a cohesive global brand for a complex, multi-product real estate platform.
A common challenge for any firm selling multiple products, services, and departments is a lack of knowledge between verticals. Here’s how to overcome this major impediment to successful synergies.
How can a B2B company ensure that its brand is supported by — and in turn supports — its culture? Four principles can to guide your brand and culture alignment.
Can the agile principles that work so effectively in product innovation really be applied to the workforce? For companies that have tried it, the answer is a resounding “yes.”