Foundation / Nonprofit Branding

The foundation and not-for-profit landscape is changing. Donors today are seeking a more direct and personal connection to the nonprofits they support, while foundations increasingly seek to partner with other change-makers to effect lasting impact.

A powerful brand that showcases the work of an organization in a meaningful way can achieve such connections while also magnifying the impact of the organization’s work. Foundation and not-for-profit brands must deliver compelling, unique value propositions while also conveying authenticity; any whiff of hype or empty promises will backfire badly. Identifying and communicating this value proposition involves many of the same elements used in developing a commercial brand, beginning with research to understand the specific needs and expectations of all key audiences, and deploying message mapping to express the brand to individual audiences.

Some of Our Clients

See More Work

Insights on Nonprofit Branding

Strategic Storytelling: Using Video to Show Your Purpose 

The need for powerful storytelling has become a common refrain among nonprofit marketers as they think about how to better connect with audiences. With increasing opportunities for organizations and audiences to interact digitally, marketers know they need to find ways to cut through the noise and engage with audiences at a deeper level – and film is an increasingly important tool for doing just that.

Crowd Control: Three Ways to Crowdsource Without the Chaos

You might expect that crowdsourcing — seeking ideas, input or decisions from a large group of people — is an ideal way to involve customers and/or employees. But crowdsourcing can often backfire. To be sure crowdsourcing gives a positive result, establish “guide rails” to keep it in line with branding expectations.