Positioning an innovative non-profit for its national debut with an engaging new brand.
How can a nonprofit ensure that its brand is supported by — and in turn supports — its culture? Four principles can ensure this synergy.
The need for powerful storytelling has become a common refrain among nonprofit marketers as they think about how to better connect with audiences. With increasing opportunities for organizations and audiences to interact digitally, marketers know they need to find ways to cut through the noise and engage with audiences at a deeper level – and film is an increasingly important tool for doing just that.
You might expect that crowdsourcing — seeking ideas, input or decisions from a large group of people — is an ideal way to involve customers and/or employees. But crowdsourcing can often backfire. To be sure crowdsourcing gives a positive result, establish “guide rails” to keep it in line with branding expectations.