Intensified scrutiny and skepticism demand new ways of connecting with investors. It’s not enough to say that you’re transparent. You need to demonstrate it – and PowerPoint and annual reports are no longer enough. This whitepaper examines an increasingly popular More
Corporate Sustainability is becoming less of a choice and more of a key survival and growth tactic for big corporations. A recent report from Ernst & Young seems to prove this idea, and upon surveying the “GreenBiz Intelligence Panel,” which More
If 2011 was the year that content marketing exploded onto the B2B marketing scene, then all signs point to 2012 being the year of online video. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity for B2B More
In today’s complex and even hostile investor environment, a company can no longer rely on performance and strategy alone to connect with investors. Companies with an engaging investor relations brand have the advantage of delivering focused, consistent messages that lead to more powerful connections with investors. More
The recent, and arguably hasty, announcement of Meg Whitman taking the reins as HP’s new CEO, ignited a firestorm in the press with everyone weighing in on Whitman’s ability to succeed in turning the ailing technology company around. So much More
Xan Parker, head of DeSantis Breindel’s film department, is an award-winning documentary film producer who has produced a number of investor videos. Here, she shares a few high-level tips for creating successful investor videos. More
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