DeSantis Breindel, a corporate branding and marketing communications firm, has launched the first online annual report for Kaman Corporation, a US-based aerospace and industrial distribution leader. The online annual is part of Kaman’s transition to a hybrid investor relations strategy that includes both a print and online version of their 2009 annual report.
“Investors are pushing for increased transparency after the financial crisis,” said Howard Breindel, Co-founder and Partner at DeSantis Breindel. “Kaman wanted to improve the ease with which investors could access information about its results and its strategy. Online annual reports provide a great opportunity to create a new experience for investors that is both interactive and transparent. For Kaman’s report, we included dynamic, but unobtrusive, flash animation and an intuitive navigation that enables investors to quickly access the information they are looking for.”
“The theme for the annual report, ‘The Way Forward,’ focuses on how Kaman, through commitment to its long term strategy, weathered the economic crisis and is positioned to prosper when the economy improves,” said Dru DeSantis, Co-founder and Partner at DeSantis Breindel. “It’s been our experience that companies that strengthen their brand messaging and communication to key stakeholders during times of upheaval are the ones that benefit most powerfully when tides turn.”
About Kaman Corporation
Kaman Corporation, founded in 1945 by aviation pioneer Charles H. Kaman, and headquartered in Bloomfield, Connecticut conducts business in the aerospace and industrial distribution markets. The company produces and/or markets widely used proprietary aircraft bearings and components; complex metallic and composite aerostructures for commercial, military and general aviation fixed and rotary wing aircraft; safe and arm solutions for missile and bomb systems for the U.S. and allied militaries; subcontract helicopter work; and support for the company’s SH-2G Super Seasprite maritime helicopters and K-MAX medium-to-heavy lift helicopters. The company is also a leading distributor of industrial parts, and operates more than 200 customer service centers and five distribution centers across North America. To learn more go to www.kaman.com