DeSantis Breindel Hires New Managing Director of Strategy

DeSantis Breindel, the leading B2B branding and marketing agency in NYC, recently hired Shelley Whiddon as the agency’s Managing Director of Strategy. She leads a team of expert strategists who help businesses navigate critical inflection points, including mergers, acquisitions and market disruption, by leveraging the power of brand.

Shelley and the DeSantis Breindel Strategy team conduct market research and craft powerful brand platforms for agency clients. They also build and implement activation strategies that help brands launch and sustain engagement across digital, experiential, employee engagement, and thought leadership platforms.

“Shelley brings deep experience with strategy, brand differentiation, audience messaging, and customer experience,” said Howard Breindel, CEO of DeSantis Breindel. “She’s led insightful research initiatives, built innovative tools for brand implementation, and fostered client relationships.”

Shelley previously worked with American Express, Bank of America, USP, Stantec, Humana, and H&R Block.