Royal Bank of Scotland Taps DeSantis Breindel to Create and Deploy a Brand Strategy for New Division

The Royal Bank of Scotland, one of the world’s largest financial services companies, has selected corporate branding and marketing communications firm DeSantis Breindel to develop a new branding and communications strategy for the launch of a U.S. investment products business. The agency will provide an integrated branding solution for the London-based institution, including brand strategy, visual brand identity and brand implementation through print and online advertising, website development and event marketing.

“We are very excited to be working with the Royal Bank of Scotland at this critical inflection point,” said Dru DeSantis, Co-founder and Partner at DeSantis Breindel. “It’s been our experience that companies that develop a truly differentiated position for a new division have a more solid and engaging platform from which to launch and are more successful at achieving their full business potential.”

Adds Howard Breindel, Co-founder and Partner at DeSantis Breindel: “The challenge facing the Royal Bank of Scotland is how to deploy and create a differentiated position that will enable its new division to establish awareness and build market share in a turbulent and crowded marketplace, while staying in compliance with their corporate brand.  We have deep experience helping clients navigate challenges such as this. We are excited to help the Royal Bank of Scotland as they do the same.”

About Royal Bank of Scotland

The Royal Bank of Scotland Group plc (RBS) is the holding company of a global banking and financial services group. It operates in the United Kingdom, the United States, and internationally through its two principal subsidiaries, the Royal Bank of Scotland and National Westminster Bank. Its business segments include UK Retail, UK Corporate, Wealth, Global Banking and Marketing (GBM), Global Transaction Services, Ulster Bank, US Retail and Commercial and RBS Insurance. To learn more go to