Anatomy of a hit Serial logo


Marketers today are obsessed with metrics. From open rates, likes and downloads to cost per lead, cost per follower and cost per click, we’re always looking the right KPIs and the most effective way to determine success.

That’s why we were thrilled to find the Wall Street Journal’s interactive exploration of how success is measured in different creative fields. Ever wonder what makes a hit typeface? How about a successful 3D printed design? They have you covered.

Check out their findings here.

Do Companies Need to Treat Employees and Recruits More Like Customers?

Earlier this year, Harvard Business Review published an interesting report charting what millennials across the world want from work. Their hypothesis was that, to date, much of the research done on millennials has been skewed towards a more Western population. Their findings point to some key differences across cultures that hold important implications for employers…