Marketers today are obsessed with metrics. From open rates, likes and downloads to cost per lead, cost per follower and cost per click, we’re always looking the right KPIs and the most effective way to determine success.
That’s why we were thrilled to find the Wall Street Journal’s interactive exploration of how success is measured in different creative fields. Ever wonder what makes a hit typeface? How about a successful 3D printed design? They have you covered.
One of the best aspects of working in an office as integrated and multidisciplinary as ours is the cross-pollination of ideas and perspectives. From strategists and designers to programmers and producers, no two people think the same way. We asked our eclectic team to share their favorite content from the year. What they came…
Earlier this year, Harvard Business Review published an interesting report charting what millennials across the world want from work. Their hypothesis was that, to date, much of the research done on millennials has been skewed towards a more Western population. Their findings point to some key differences across cultures that hold important implications for employers…
The evolving, more tech-driven role of the CMO is a topic that has been top of mind for many B2B marketing executives. To date, much of the conversation has been around integrating marketing and IT – how the CMO and CIO can build a meaningful and mutually beneficial relationship in an increasingly data-driven world…