To delight your clients, you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. The acclaimed new book Woo, Wow, and Win by Thomas A. Stewart and Patricia O’Connell shows you how businesses of all kinds are using service design to create memorable experiences for their clients and how you can, too.
Fill out the form to download the free introduction to Woo, Wow, and Win!
In this introduction to the book, you’ll get an overview of the importance of service design and how it can help you deliver great client experiences.
What people are saying about the book:
“Here is a long overdue manual for using the cohesiveness and power of design thinking to optimize every interaction your business has with its customers. You’ll not only understand why Service Design is as important as product design–you’ll have a new perspective on what makes a company unique.” – Beth Comstock, Vice Chair, GE
“[This] exceptional book is a convincing testimony to the power of having service strategies that are as unique and differentiated as product strategies. It provides deep insights into how you can develop your customers and retain them with superior service. It’s a must read!” —Bill George, Senior Fellow at Harvard Business School, former Chair & CEO of Medtronic, and author of Discover Your True North
“Woo, Wow, and Win provides far and away the most comprehensive advice I have seen for designing and operating service companies. It is a book I hope every leader in every service business reads and acts upon.” — Tim Brown, CEO of IDEO and author of Change by Design