Find Your Wow: Bring Your B2B Brand to Life
Presented by DeSantis Breindel and the authors of Woo, Wow, and Win, the award-winning book on service design.
A great B2B brand can woo clients, but only a great experience can wow them. And experience doesn’t happen by accident. Using service design, you can…
Rising client expectations have made delivering an exceptional B2B brand experience more critical than ever. To respond effectively, many organizations are turning to service design to reimagine and revamp the client experience at every stage of their journey. But to design a successful journey, you must know your starting point.
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To delight your clients, you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. The acclaimed new book Woo, Wow, and Win by Thomas A. Stewart and Patricia O’Connell shows you how businesses of all kinds are using service design to create memorable experiences for their clients and how you can, too.
In this introduction to the book, you’ll get an overview of the importance of service design and how it can help you deliver great client experiences.
“Here is a long overdue manual for using the cohesiveness and power of design thinking to optimize every interaction your business has with its customers. You’ll not only understand why Service Design is as important as product design–you’ll have a new perspective on what makes a company unique.” – Beth Comstock, Vice Chair, GE
“[This] exceptional book is a convincing testimony to the power of having service strategies that are as unique and differentiated as product strategies. It provides deep insights into how you can develop your customers and retain them with superior service. It’s a must read!” —Bill George, Senior Fellow at Harvard Business School, former Chair & CEO of Medtronic, and author of Discover Your True North
“Woo, Wow, and Win provides far and away the most comprehensive advice I have seen for designing and operating service companies. It is a book I hope every leader in every service business reads and acts upon.” — Tim Brown, CEO of IDEO and author of Change by Design