book jacket cover woo wow and win

Find Your Wow: Bring Your B2B Brand to Life

Find Your Wow: Bring Your B2B Brand to Life
Presented by DeSantis Breindel and the authors of Woo, Wow, and Win, the award-winning book on service design.
A great B2B brand can woo clients, but only a great experience can wow them. And experience doesn’t happen by accident. Using service design, you can…

Answer 10 Questions to Start Thinking About Service Design (Free Download)

Rising client expectations have made delivering an exceptional B2B brand experience more critical than ever. To respond effectively, many organizations are turning to service design to reimagine and revamp the client experience at every stage of their journey. But to design a successful journey, you must know your starting point.
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