Visual icons are deeply engrained in our culture, recognizable in an instant and possessing powerful connotations. To someone from a different culture or time, modern images would mean very little, yet images of a classic Coca-Cola bottle or Che Guevara have strong significance in the contemporary world.
Martin Kemp, a visual historian and professor at Oxford University, has written a new book, Christ to Coke: How Image Becomes Icon, which spins an entertaining and informative narrative around the history of 11 of today’s most prevalent icons. Like iconic brands such as Nike or Starbucks, iconic images, whether Einstein’s equation E=mc2, the American flag or I♥NY, hold deep-seated meanings and emotional connections for us. The stories behind them may surprise you. The book is available for purchase from Amazon.
“We’re looking for a unique brand color for our company. We really want to stand out.”
“Well, red would really differentiate your company.”
“Can’t use red. The CEO hates red. He hates orange, too.”
“How about green? Green has very strong positive associations and….”
“Nope. We don’t want to look like we…
Over the past two years, content has become a critical component of many B2B marketing plans. The proliferation of content marketing has brought (back) to life one of the more visually appealing forms of content: the infographic. Information graphics, or infographics, are graphic visual representations of data or knowledge. When done well, they present complex…
Green: it signifies American cash, it refers to being ecologically conscious, and green means go. It is a natural color, of grass and forests, but can also be quite unnatural, the bright shade of space martians.
The American Dollar has been green ever since the first one-dollar billed debuted as a Legal Tender Note…