How Images Become Icons

I heart NY pin

Visual icons are deeply engrained in our culture, recognizable in an instant and possessing powerful connotations. To someone from a different culture or time, modern images would mean very little, yet images of a classic Coca-Cola bottle or Che Guevara have strong significance in the contemporary world.

Martin Kemp, a visual historian and professor at Oxford University, has written a new book, Christ to Coke: How Image Becomes Icon, which spins an entertaining and informative narrative around the history of 11 of today’s most prevalent icons. Like iconic brands such as Nike or Starbucks, iconic images, whether Einstein’s equation E=mc2, the American flag or I♥NY, hold deep-seated meanings and emotional connections for us. The stories behind them may surprise you. The book is available for purchase from Amazon.

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